Updated: Oct 11, 2021
A “Luxury Treatment” at its core, the Oway Rebuilding Treatment isn’t just one of those “Luxury” services that you'd like but don't really need. It's absolutely essential for ANYONE who makes healthy hair a priority.
Why Do I Need It?
External, chemical + environmental aggressors are constantly breaking down the fibers in our hair causing structural damage within. Damaged hair has compromised keratin bonds, porous + rough structure, + lacks bounce + shine.
With complete customization based on your consultation, this deep regenerative service puts substance + matter back in our strands. It helps those lifeless, limp strands more voluminous. It restores vibrancy, shine, + supplies hair fiber with essential components like:
Vegetable proteins which repair structural damage by reconstructing the molecular structure of keratin
Lipids to create a protective layer around the cuticle
Trace elements + minerals that supply strength, softness + resistance.
What Exactly Is It?
The rich elements of this treatment include Oway Rebuilding Serum that repairs keratin chains inside the hair fiber. It contains an energizing, anti-oxidant multivitamin complex that not only nourishes your hair from the inside, but outward health + shine is evident as well.
Ingredients are then added to the serum for a highly customized solution for each client’s individual needs. These ingredients are essential for complete hair restoration, including:
The concentrate of 5 Mineral Salts (iron, magnesium, zinc, copper and silicon) obtained from yeast remineralizes + reinforces the hair structure. Hyaluronic Acid helps hair capture + preserve water. The Hyalominerals concentrate also offers deep moisture restoration, radiance + remineralization to the skin as well.
2. Ceramides F
Restores the hair lipid components + creates a protective layer around the cuticle to protect it against external chemical, mechanical + climatic aggressors. Ceramides increase hair structure, elasticity + resistance. This concentrate can also be used on the skin for extra nourishment, softness + protection.
OWAY REBUILDING TREATMENT
Bio-dynamic Iris - Rich in phytoestrogens, this flower has refreshing + invigorating properties for dull, matte hair.
Organic Basil - Basil adds moisture, shine + protection to hair fibers. It has an invigorating + strengthening action on weak hair.
Ethical Teak - Strengthens hair structure. Antibacterial properties.
Ethical Mahogany - Antiseptic + astringent for the skin, invigorating + energizing for the hair.
Trace minerals (Iron, Magnesium, Zinc, Copper and Silicon) - Restore the correct activity of the germinal cells of the hair matrix + strengthen + reinvigorate the hair.
Hyaluronic Acid - Acts with cationic technology, knocking down the negative, thus electrostatic, charge of the hair. The molecules, formulated with low pH, create a positive charge on the surface of the hair that eliminates the electrostatic charge, closes the cuticles + leaves hair silky and velvety. When Hyaluronic Acid binds to the hair, it allows the hair to store large amounts of water, which is retained thanks to the firmness of the cuticles.
Phytoceramides - Lipids that fill the empty spaces in the external cuticle of hair. Thanks to the solubilization process, which makes ceramides bio-available, these penetrate the lipid barrier + regenerate it. Due to the regeneration of the lipid barrier, loss of water decreases, + hair becomes more moisturized.
Vitamin F Forte – Helps in maintaining the lipid barrier that has been restored. Vitamin F Forte consists in essential fatty acids derived from Safflower Oil, which contains up to 70%-80% of Linoleic Acid which is essential for the integrity of the lipid part of the hair. It also contains Tocopherol, a lipid antioxidant that helps preserving the extracellular matrix.
1. Clients experiencing weak, damaged, brittle hair
2. Clients who are looking for an alternative to a Keratin Treatment
3. Clients who want maximum health + restored integrity to hair with extreme luminous shine
4. Pretty much everyone- seriously
- Promotes keratin chains within hair fiber
- Prevents breakage and brittle hair
- Produces intense hydration + shine
- Increases manageability and softness
- Decreases blow dry time
- Adds depleted minerals to compromised hair
HOW OFTEN (may vary):
- One session may be enough in most cases
- For extreme cases a 6-week series