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Why We Choose Oway

Updated: Apr 25, 2023

In a world with endless options, we know it’s important to pick the right one. These days there's so much information out there that who has the time to really sit down and search for the truth? We do! It's important to us that we offer the highest quality, cleanest beauty products available to us as professionals. That’s why we choose Oway.


It didn’t happen overnight. Here at Agape, we have salon professionals that have been in the industry for over 15 years and have learned a lot when it comes to all of the different prodcuts available. We;ve tried out a wide range of products, some better than others and we have met (and kept) a wide range of clients- each with different needs. We are constantly looking for the best of the best to provide for our best (that’s you 😉). When we finally discovered Oway, we totally fell in love! We promise you will too.

Organic, Sustainable Luxury

Need we say more? Yes, because this would be a very short blog post if we didn't, silly!

Organic Way (Oway) is the first professional hair color, care and styling line with biodynamic, organic and fair-trade ingredients. Wait, let's go back to that word,"biodynamic." Biodynamic is actually a step above organic. It takes us back to how traditional farmers used to farm their land. It's the right way to farm and it offers cruelty free ways to ensure soil fertility in order to grow the strongest and purest plants while creating a self-sustaining and environmentally responsible way of planting. Biodynamic farming ensures the most eco-friendly and ethical method of not only growing, but harvesting ingredients that are put into your beauty products.

Oway has become recognized for it's sustainable ways. At Agape, our 100% infinitely recyclable glass + aluminum packaging have become a staple, and basically a fashion statement as it jazzes up our already beautiful space. We reuse these gorgeous amber-glass bottles for everything we possibly can- soap dispensers, plant holders, candles, you name it!

Fun Fact: Our candles are made in-house, from scratch by the children of the owner of Agape! All proceeds go towards savings for the future of these little loves🤍.

Did we mention we offer full-sized, professional products? These options are perfect for those looking to save some cash while supporting the bigger picture of reducing waste.

Behind the Luxury

What makes the line luxury: OrtOfficina

Allow us to explain-


  • 50,000 SQM farm

  • Rolling hills of Bologna, Italy

  • Chemical-free farmland

  • Family owned

  • Biodynamic botanicals + essential oils

  • Free from pesticides, solvents, + polluting machinery

Learn more about Oway and receive a discount on your next online order using promo code HTT1099 or Come check it out for yourself and get immersed into a full-on sensory experience at Agape. We can’t wait to meet you!

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