1. They are heavily diluted You'll use more product. Using triple the amount of a slashed-priced product doesn't add up. 2. They contain carcinogenic colorants + fragrances Read your labels Yes, the market is currently flooding with product claims of being natural + plant-based but most chicken you find on the shelves says natural, too. 🧐 3. They contain silicones that aren't water-soluble Your hair only FEELS silky. Fact: Silicones sit on the outside of the hair strands leaving your feeling silky + looking shiny. The problems come when that silicone is man-made. These silicones aren't water-soluble + aren't easily rinsed out when washing leaving hair with a build-up that can cause dullness over time, tangles, breakage + dryness (because moisture isn't able to penetrate + be absorbed into the cuticle). Plant-based silicones are water soluble meaning you get the same initial benefits of silk, shine + manageability without the long-term damage. 4. They can cause hair-loss Clogging hair follicles. Ingredients in many drugstore brands have molecules that can literally lodge into your hair follicles causing irritation + hair loss. (Read our blog on organic hair-loss treatments). 5. They can make hair difficult to color Build-up of silicones + other "sticky" ingredients. Read: #3. 6. They cause hair color to fade Higher astringent. Chemicals used in cleansing can strip away the hair natural oils + protection barrier literally loosening color molecules. Seriously, it's chemistry! 7. They can damage your hair Chemicals are added for long-term shelf life. Being shelf-stable is a good thing but not when that shelf-life is 5+ years. One of the main obstacles of natural + organic products has been keeping these amazing ingredients preserved. While you may still find preservatives in higher-end products, you want to look for natural alternatives or a well-studied variant. Finding a brand you can trust is important! 8. They are mass-produced Making it difficult to find allergens. Small batches of beauty products are ideal for finding the culprit of issues that may arise such as irritants or allergens. When a flaw in a small batch is found its easy to pull products while in large batches these flaws may go unseen or even worse, unnoticed. Attention to detail is prevelant while working with small batches. 9. They are drying Over-use of alcohols. Alcohol within a product is used for a variety of reasons but when Alcohol is overused expect to see major dryness + brittleness as you watch your hair color go down the drain. 10. You invest a lot into amazing hair services We beg you to maintain your investment... + our masterpiece. You wouldn't spend the time + money into seeing a specialty doctor only to skip the prescribed medication, would you? The same goes for your salon service! Great hair needs a committed follow-up. While the up-front investment may seem like a lot, over time you won't need to waste money on clarifying treatments, more haircolor touch-ups, conditioning treatments, liquid-filled products, hair loss remedies or extra visits to the salon. Now you see why we "push" our products. Yes, we selfishly want our artwork to stay fresh for longer but ultimately we want YOU to have great hair. If you are ready to make the change, click here.